How soon will Spotify be sued out of existence? Never. Because they are partially owned by record companies. Clever!
How long will they stay free for unlimited streaming with some commercials? Not long. Spotify started in the UK, and in April they announced that they were limiting streams on their blog. There were 9184 comments on that blog post. The comments (the first page, anyway, I’m sure a skirmish breaks out somewhere after the 106th page) are pretty balanced, moreso than I expected. Lots of folks know they’re getting music for free, basically.
If I undertand it right, Spotify get a license to stream the music, makes money off ads (audio and visual) and from music stores it points you at. Why it’s cool – it lets you listen to the song/album if they have it, which is sort of shocking, after I’d gotten used to Pandora’s, “well, that’s a great song to choose, here’s one you’ve never heard of, kind of like it. Actually nothing like it, but as close as we could get GIVE ME A BREAK ALREADY I’M ARTIFICIAL INTELLIGENCE.” Spotify has a pay model to remove between-song and on-screen ads (like Pandora) and there’s a mobile piece where you can pay more to listen on your iPhone/iPad.
What’s the catch?
That’s the trick. I don’t know. It’s arguably feasible.
They likely bank
of on the freemium addiction. I’ve been using it for about a month. I haven’t subscribed to any extras yet, but it’s been fun to play around with in terms of adding songs to random playlists, checking to see if certain songs or band itches I get can be satiated. I seem to fall into the “rekindling my love of music” 30-50 yr olds category, which is fine with me. I’m squarely enjoying my demographic.
My public playlists, if you want to see them, are published under (if you have premium services, I don’t see other people’s playlists?):
dood elementary school
dood middle school
dood high school
Some good links: