I have had this discussion with friends over and over, and have never found someone on the other side of it: cable where you can pick your own channels. No one I talk to says, “No, actually I feel pretty good about paying for all the channels I never watch. I think it’s right, and just” and whatever else they don’t say.
Subbable, a start-up from Hank and John Green (John Green of young adult fiction fame) is trying this out. This seems like a cool idea because it gets around the idea of having to convince people to click on ads (which I still do on this blog) to support creative content. Instead you just subscribe to the content you want. It’s potentially a great idea. The biggest difference I see between this and Kickstarter is it the potential for ongoing projects. It isn’t to get the webisodes started, it’s to actually support them once they’re going. I like this idea a lot.
It’s an attractive idea – if you like content, put money into the hands of the people who make the content. Weird, I know.
John Green and co. seem like folks to watch.